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Tag Archive | "web copywriter"

Free: The Magic Word in Copy Writing

Saturday, December 19, 2009

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There’s no doubt people like getting stuff at no cost. If you include the word free in your headline somewhere, it’s more likely to be digested. In fact, the most successful campaigns I’ve read always had free sticking out boldly somewhere in the ad. There are some caveats to that however. First, if you hoodwink people [...]