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Tag Archive | "services marketing"

Communicating a Service Offering in Cairns

Sunday, January 31, 2010

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Because services are not touchable, marketing messages for services do more than promote services. Communications make services more tangible, and give prospects something firm to evaluate. As a result, marketing communications for most services haul around a heavier burden than communications for products. A bright red Porsche 911 convertible, for example, shouts loudly and beautifully for [...]

Communicating a Service Offering in Cairns

Sunday, January 31, 2010

0 Comments

Because services are not touchable, marketing messages for services achieve more than market services. Communications render services more tangible, and offer prospects something firm to make reference to. As a result, marketing communications for most services drag around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, shouts loudly and [...]