ADF News

Communicating a Service Offering in Cairns

Because services are not touchable, marketing messages for services do more than sell services. Communications make services more tangible, and present prospects something firm to consider. As a result, marketing communications for most services haul around a heavier burden than communications for products. A bright red Porsche 911 convertible, for example, speaks loudly and beautifully for [...]

Communicating a Service Offering in Cairns

Because services are not touchable, marketing messages for services achieve more than market services. Communications make services more tangible, and present prospects something firm to measure. As a result, marketing communications for most services haul around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, yells loudly and beautifully for [...]