ADF News

Communicating a Service Offering in Cairns

Because services are intangible, marketing communications for services achieve more than sell services. Communications render services more tangible, and give prospects something firm to measure. As a result, marketing communications for most services haul around a heavier burden than communications for products. A bright red Porsche 911 convertible, for example, chants loudly and beautifully for itself. [...]

Communicating a Service Offering in Cairns

Because services are not touchable, marketing messages for services achieve more than promote services. Communications make services more tangible, and give prospects something firm to evaluate. As a result, marketing communications for most services haul around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, shouts loudly and beautifully for [...]