ADF News

Communicating a Service Offering in Cairns

Because services are not touchable, marketing messages for services do more than promote services. Communications make services more tangible, and give prospects something firm to evaluate. As a result, marketing communications for most services haul around a heavier burden than communications for products. A bright red Porsche 911 convertible, for example, shouts loudly and beautifully for [...]

Communicating a Service Offering in Cairns

Because services are not touchable, marketing messages for services achieve more than market services. Communications render services more tangible, and offer prospects something firm to make reference to. As a result, marketing communications for most services drag around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, shouts loudly and [...]