ADF News

Rule One of Business: Get Paid

Getting paid, like you would imagine is fundamentally the point at your business because if you aren’t getting paid, what’s the point in business? You may be surprised at the heaps of business people who let their clientele to make payment when and if they get around to it. I know a trader who always gets [...]

Relationship Marketing Fundamentals

As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years. When direct marketing is embraced to establish connections [...]