ADF News

Rule One of Business: Get Paid

Being paid, just as you would realise is fundamentally the point at your business because if you are not paid, what’s the point in business? You will be surprised at the heaps of business people who only have their customer base to make payment when and if they remember it. I know one trader who persistently [...]

Relationship Marketing Fundamentals

As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years. When direct marketing is embraced to establish connections [...]