ADF News

Rule One of Business: Get Paid

To get paid, you would realise is fundamentally important in your business because if you are not getting paid, why are you in business? You might be laughing at the heaps of business people who only have their customer base to make payment when and if they get around to it. I am acquainted with a [...]

Relationship Marketing Fundamentals

As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years. When direct marketing is embraced to establish connections [...]