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Tag Archive | "rob johnson cairns"

Communicating a Service Offering in Cairns

Sunday, January 31, 2010

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Because services are not touchable, marketing messages for services do more than sell services. Communications render services more tangible, and give prospects something firm to consider. As a result, marketing communications for most services drag around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, shouts loudly and beautifully for [...]

 

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