Communicating a Service Offering in Cairns
Because services are intangible, marketing communications for services achieve more than market services. Communications render services more tangible, and give prospects something firm to consider. As a result, marketing communications for most services drag around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, chants loudly and beautifully for itself. [...]
Sunday, January 31, 2010
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