Because services are not touchable, marketing messages for services do more than sell services. Communications make services more tangible, and give prospects something firm to make reference to. As a result, marketing communications for most services drag around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, shouts loudly and [...]
Sunday, January 31, 2010
Because services are intangible, marketing messages for services achieve more than market services. Communications make services more tangible, and present prospects something firm to consider. As a result, marketing communications for most services haul around a heavier burden than communications for products. A bright red Porsche 911 convertible, for example, chants loudly and beautifully for itself. [...]
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Sunday, January 31, 2010
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