ADF News

Communicating a Service Offering in Cairns

Because services are intangible, marketing communications for services achieve more than promote services. Communications make services more tangible, and present prospects something firm to measure. As a result, marketing communications for most services haul around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, yells loudly and beautifully for itself. [...]

Communicating a Service Offering in Cairns

Because services are intangible, marketing communications for services achieve more than market services. Communications make services more tangible, and give prospects something firm to evaluate. As a result, marketing communications for most services haul around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, speaks loudly and beautifully for itself. [...]