ADF News

What is Polished Concrete ?

Concrete floor polishing was initially used for a matter of function in commercial buildings and warehouses as it increases lighting using the natural reflection off the floor, eliminates dusting and is extremely low maintenance saving time and money. Polished concrete techniques have advanced and technology now allows a qualified contractor to give colour and different [...]

Get Married in Paradise? So many choices for your and your wedding party!

When you get married, it is all about the love, sharing that special day with your partner, family and friends. However, as air fares get cheaper and destinations more accessible, it is becoming more and more common for couples to take their weddings off-shore, or off-state to a new and romantic location. Why is this becoming [...]

Schoolie Survival Guide - 10 Top Tips

Schoolies, or more correctly, school leavers week, is a yearly right of passage for thousands of Australian teenagers. It usually happens a week or so after the end of Grade 12 exams. Originally starting at the Gold Coast in Queensland, it has grown to include many more tourist destinations. Schoolies is very big business and [...]

Communicating a Service Offering in Cairns

Because services are intangible, marketing messages for services do more than promote services. Communications make services more tangible, and present prospects something firm to evaluate. As a result, marketing communications for most services haul around a heavier burden than communications for products. A bright red Porsche 911 convertible, for example, chants loudly and beautifully for itself. [...]

Communicating a Service Offering in Cairns

Because services are intangible, marketing messages for services achieve more than promote services. Communications make services more tangible, and offer prospects something firm to measure. As a result, marketing communications for most services haul around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, yells loudly and beautifully for itself. [...]